[mysql] Best way to store chat messages in a database?

If you can avoid the need for concurrent writes to a single file, it sounds like you do not need a database to store the chat messages.

Just append the conversation to a text file (1 file per user\conversation). and have a directory/ file structure

Here's a simplified view of the file structure:

chat-1-bob.txt
        201101011029, hi
        201101011030, fine thanks.

chat-1-jen.txt
        201101011030, how are you?
        201101011035, have you spoken to bill recently?

chat-2-bob.txt
        201101021200, hi
        201101021222, about 12:22
chat-2-bill.txt
        201101021201, Hey Bob,
        201101021203, what time do you call this?

You would then only need to store the userid, conversation id (guid ?) & a reference to the file name.

I think you will find it hard to get a more simple scaleable solution.

You can use LOAD_FILE to get the data too see: http://dev.mysql.com/doc/refman/5.0/en/string-functions.html

If you have a requirement to rebuild a conversation you will need to put a value (date time) alongside your sent chat message (in the file) to allow you to merge & sort the files, but at this point it is probably a good idea to consider using a database.