Try this, but i don't sure that will work every where :)
public enum MyEnum {
A("Start There"),
B("Start Here");
MyEnum(String name) {
try {
Field fieldName = getClass().getSuperclass().getDeclaredField("name");
fieldName.setAccessible(true);
fieldName.set(this, name);
fieldName.setAccessible(false);
} catch (Exception e) {}
}
}