Updated for the release of Xcode 7 GM. It works as one would hope now--thanks Apple!
enum Rank:Int {
case Ace = 1, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Jack, Queen, King
}
let r = Rank.Ace
print(r) // prints "Ace"
print("Rank: \(r)!") // prints "Rank: Ace!"