GCD is very easy to use - if you want to do something in the background, all you need to do is write the code and dispatch it on a background queue. Doing the same thing with NSOperation is a lot of additional work.
The advantage of NSOperation is that (a) you have a real object that you can send messages to, and (b) that you can cancel an NSOperation. That's not trivial. You need to subclass NSOperation, you have to write your code correctly so that cancellation and correctly finishing a task both work correctly. So for simple things you use GCD, and for more complicated things you create a subclass of NSOperation. (There are subclasses NSInvocationOperation and NSBlockOperation, but everything they do is easier done with GCD, so there is no good reason to use them).