Select cell B2 and click "Freeze Panes" this will freeze Row 1 and Column A.
For future reference, selecting Freeze Panes in Excel will freeze the rows above your selected cell and the columns to the left of your selected cell. For example, to freeze rows 1 and 2 and column A, you could select cell B3 and click Freeze Panes. You could also freeze columns A and B and row 1, by selecting cell C2 and clicking "Freeze Panes".
Visual Aid on Freeze Panes in Excel 2010 - http://www.dummies.com/how-to/content/how-to-freeze-panes-in-an-excel-2010-worksheet.html
Microsoft Reference Guide (More Complicated, but resourceful none the less) - http://office.microsoft.com/en-us/excel-help/freeze-or-lock-rows-and-columns-HP010342542.aspx