You could instantiate the values from a dictionary if you wanted different values for each column & you don't mind making a dictionary on the line before.
>>> import pandas as pd
>>> import numpy as np
>>> df = pd.DataFrame({
'col_1': [0, 1, 2, 3],
'col_2': [4, 5, 6, 7]
})
>>> df
col_1 col_2
0 0 4
1 1 5
2 2 6
3 3 7
>>> cols = {
'column_new_1':np.nan,
'column_new_2':'dogs',
'column_new_3': 3
}
>>> df[list(cols)] = pd.DataFrame(data={k:[v]*len(df) for k,v in cols.items()})
>>> df
col_1 col_2 column_new_1 column_new_2 column_new_3
0 0 4 NaN dogs 3
1 1 5 NaN dogs 3
2 2 6 NaN dogs 3
3 3 7 NaN dogs 3
Not necessarily better than the accepted answer, but it's another approach not yet listed.