Assuming your Data frame is like 'Data' you have to consider if your data is a string or an integer. Both are treated differently. So in this case you need be specific about that.
import pandas as pd
data = [('001','xxx'), ('002','xxx'), ('003','xxx'), ('004','xxx'), ('005','xxx')]
df = pd.DataFrame(data,columns=['issueid', 'industry'])
print("Old DataFrame")
print(df)
df.loc[:,'industry'] = str('yyy')
print("New DataFrame")
print(df)
Now if want to put numbers instead of letters you must create and array
list_of_ones = [1,1,1,1,1]
df.loc[:,'industry'] = list_of_ones
print(df)
Or if you are using Numpy
import numpy as np
n = len(df)
df.loc[:,'industry'] = np.ones(n)
print(df)