Here's what I ended up doing for partial string matches. If anyone has a more efficient way of doing this please let me know.
def stringSearchColumn_DataFrame(df, colName, regex):
newdf = DataFrame()
for idx, record in df[colName].iteritems():
if re.search(regex, record):
newdf = concat([df[df[colName] == record], newdf], ignore_index=True)
return newdf