It's called on Object Literal
I'm not sure what you want your structure to be, but according to what you have above, where you put the values in variables try this.
var formObject = {"formObject": [
{"firstName": firstName, "lastName": lastName},
{"phoneNumber": phone},
{"address": address},
]}
Although this seems to make more sense (Why do you have an array in the above literal?):
var formObject = {
firstName: firstName
...
}