[windows] Run reg command in cmd (bat file)?

I'm trying to run this reg code in cmd (bat file), but I couldn't make it work. Where am I doing wrong?

[HKEY_CURRENT_USER\Software\Policies\Microsoft\Internet Explorer\Control Panel]
"HomePage"=dword:00000001

It works if I make it a reg file and double click.

Bat file code (this doesn't work, no errors):

@echo off
reg add "HKCU\Software\Policies\Microsoft\Internet Explorer\Control Panel" /V HomePage /T REG_DWORD /F /D 1

If memory serves correct, the reg add command will NOT create the entire directory path if it does not exist. Meaning that if any of the parent registry keys do not exist then they must be created manually one by one. It is really annoying, I know! Example:

@echo off
reg add "HKCU\Software\Policies"
reg add "HKCU\Software\Policies\Microsoft"
reg add "HKCU\Software\Policies\Microsoft\Internet Explorer"
reg add "HKCU\Software\Policies\Microsoft\Internet Explorer\Control Panel"
reg add "HKCU\Software\Policies\Microsoft\Internet Explorer\Control Panel" /v HomePage /t REG_DWORD /d 1 /f
pause

In command line it's better to use REG tool rather than REGEDIT:

REG IMPORT yourfile.reg

REG is designed for console mode, while REGEDIT is for graphical mode. This is why running regedit.exe /S yourfile.reg is a bad idea, since you will not be notified if the there's an error, whereas REG Tool will prompt:

>  REG IMPORT missing_file.reg

ERROR: Error opening the file. There may be a disk or file system error.

>  %windir%\System32\reg.exe /?

REG Operation [Parameter List]

  Operation  [ QUERY   | ADD    | DELETE  | COPY    |
               SAVE    | LOAD   | UNLOAD  | RESTORE |
               COMPARE | EXPORT | IMPORT  | FLAGS ]

Return Code: (Except for REG COMPARE)

  0 - Successful
  1 - Failed

For help on a specific operation type:

  REG Operation /?

Examples:

  REG QUERY /?
  REG ADD /?
  REG DELETE /?
  REG COPY /?
  REG SAVE /?
  REG RESTORE /?
  REG LOAD /?
  REG UNLOAD /?
  REG COMPARE /?
  REG EXPORT /?
  REG IMPORT /?
  REG FLAGS /?

You could also just create a Group Policy Preference and have it create the reg key for you. (no scripting involved)