I think an elegant solution is to use the where
method (also see the API docs
):
In [37]: values = df.Prices * df.Amount
In [38]: df['Values'] = values.where(df.Action == 'Sell', other=-values)
In [39]: df
Out[39]:
Prices Amount Action Values
0 3 57 Sell 171
1 89 42 Sell 3738
2 45 70 Buy -3150
3 6 43 Sell 258
4 60 47 Sell 2820
5 19 16 Buy -304
6 56 89 Sell 4984
7 3 28 Buy -84
8 56 69 Sell 3864
9 90 49 Buy -4410
Further more this should be the fastest solution.