Found the answer here: http://www.digitallycreated.net/Blog/59/locally-publishing-a-vs2010-asp.net-web-application-using-msbuild
Visual Studio 2010 has great new Web Application Project publishing features that allow you to easy publish your web app project with a click of a button. Behind the scenes the Web.config transformation and package building is done by a massive MSBuild script that’s imported into your project file (found at: C:\Program Files (x86)\MSBuild\Microsoft\VisualStudio\v10.0\Web\Microsoft.Web.Publishing.targets). Unfortunately, the script is hugely complicated, messy and undocumented (other then some oft-badly spelled and mostly useless comments in the file). A big flowchart of that file and some documentation about how to hook into it would be nice, but seems to be sadly lacking (or at least I can’t find it).
Unfortunately, this means performing publishing via the command line is much more opaque than it needs to be. I was surprised by the lack of documentation in this area, because these days many shops use a continuous integration server and some even do automated deployment (which the VS2010 publishing features could help a lot with), so I would have thought that enabling this (easily!) would be have been a fairly main requirement for the feature.
Anyway, after digging through the Microsoft.Web.Publishing.targets file for hours and banging my head against the trial and error wall, I’ve managed to figure out how Visual Studio seems to perform its magic one click “Publish to File System” and “Build Deployment Package” features. I’ll be getting into a bit of MSBuild scripting, so if you’re not familiar with MSBuild I suggest you check out this crash course MSDN page.
Publish to File System
The VS2010 Publish To File System Dialog Publish to File System took me a while to nut out because I expected some sensible use of MSBuild to be occurring. Instead, VS2010 does something quite weird: it calls on MSBuild to perform a sort of half-deploy that prepares the web app’s files in your project’s obj folder, then it seems to do a manual copy of those files (ie. outside of MSBuild) into your target publish folder. This is really whack behaviour because MSBuild is designed to copy files around (and other build-related things), so it’d make sense if the whole process was just one MSBuild target that VS2010 called on, not a target then a manual copy.
This means that doing this via MSBuild on the command-line isn’t as simple as invoking your project file with a particular target and setting some properties. You’ll need to do what VS2010 ought to have done: create a target yourself that performs the half-deploy then copies the results to the target folder. To edit your project file, right click on the project in VS2010 and click Unload Project, then right click again and click Edit. Scroll down until you find the Import element that imports the web application targets (Microsoft.WebApplication.targets; this file itself imports the Microsoft.Web.Publishing.targets file mentioned earlier). Underneath this line we’ll add our new target, called PublishToFileSystem:
<Target Name="PublishToFileSystem"
DependsOnTargets="PipelinePreDeployCopyAllFilesToOneFolder">
<Error Condition="'$(PublishDestination)'==''"
Text="The PublishDestination property must be set to the intended publishing destination." />
<MakeDir Condition="!Exists($(PublishDestination))"
Directories="$(PublishDestination)" />
<ItemGroup>
<PublishFiles Include="$(_PackageTempDir)\**\*.*" />
</ItemGroup>
<Copy SourceFiles="@(PublishFiles)"
DestinationFiles="@(PublishFiles->'$(PublishDestination)\%(RecursiveDir)%(Filename)%(Extension)')"
SkipUnchangedFiles="True" />
</Target>
This target depends on the PipelinePreDeployCopyAllFilesToOneFolder target, which is what VS2010 calls before it does its manual copy. Some digging around in Microsoft.Web.Publishing.targets shows that calling this target causes the project files to be placed into the directory specified by the property _PackageTempDir.
The first task we call in our target is the Error task, upon which we’ve placed a condition that ensures that the task only happens if the PublishDestination property hasn’t been set. This will catch you and error out the build in case you’ve forgotten to specify the PublishDestination property. We then call the MakeDir task to create that PublishDestination directory if it doesn’t already exist.
We then define an Item called PublishFiles that represents all the files found under the _PackageTempDir folder. The Copy task is then called which copies all those files to the Publish Destination folder. The DestinationFiles attribute on the Copy element is a bit complex; it performs a transform of the items and converts their paths to new paths rooted at the PublishDestination folder (check out Well-Known Item Metadata to see what those %()s mean).
To call this target from the command-line we can now simply perform this command (obviously changing the project file name and properties to suit you):
msbuild Website.csproj "/p:Platform=AnyCPU;Configuration=Release;PublishDestination=F:\Temp\Publish" /t:PublishToFileSystem