[c] Format specifier %02x

You are actually getting the correct value out.

The way your x86 (compatible) processor stores data like this, is in Little Endian order, meaning that, the MSB is last in your output.

So, given your output:

10101010

the last two hex values 10 are the Most Significant Byte (2 hex digits = 1 byte = 8 bits (for (possibly unnecessary) clarification).

So, by reversing the memory storage order of the bytes, your value is actually: 01010101.

Hope that clears it up!