Another solution with .loc:
df = pd.DataFrame({'col': ['a', 0]})
df.loc[df.index, 'col'] = 'string' + df['col'].astype(str)
This is not as quick as solutions above (>1ms per loop slower) but may be useful in case you need conditional change, like:
mask = (df['col'] == 0)
df.loc[mask, 'col'] = 'string' + df['col'].astype(str)