It depends on what encoding you use. If you want to convert utf-8 encoded hex to string, use this:
function fromHex(hex,str){
try{
str = decodeURIComponent(hex.replace(/(..)/g,'%$1'))
}
catch(e){
str = hex
console.log('invalid hex input: ' + hex)
}
return str
}
For the other direction use this:
function toHex(str,hex){
try{
hex = unescape(encodeURIComponent(str))
.split('').map(function(v){
return v.charCodeAt(0).toString(16)
}).join('')
}
catch(e){
hex = str
console.log('invalid text input: ' + str)
}
return hex
}