Here is another one liner using lambdas (create column with constant value = 10)
df['newCol'] = df.apply(lambda x: 10, axis=1)
before
df
A B C
1 1.764052 0.400157 0.978738
2 2.240893 1.867558 -0.977278
3 0.950088 -0.151357 -0.103219
after
df
A B C newCol
1 1.764052 0.400157 0.978738 10
2 2.240893 1.867558 -0.977278 10
3 0.950088 -0.151357 -0.103219 10