[linux] How to set Linux environment variables with Ansible

I did not have enough reputation to comment and hence am adding a new answer.
Gasek answer is quite correct. Just one thing: if you are updating the .bash_profile file or the /etc/profile, those changes would be reflected only after you do a new login. In case you want to set the env variable and then use it in subsequent tasks in the same playbook, consider adding those environment variables in the .bashrc file.
I guess the reason behind this is the login and the non-login shells.
Ansible, while executing different tasks, reads the parameters from a .bashrc file instead of the .bash_profile or the /etc/profile.

As an example, if I updated my path variable to include the custom binary in the .bash_profile file of the respective user and then did a source of the file. The next subsequent tasks won't recognize my command. However if you update in the .bashrc file, the command would work.

 - name: Adding the path in the bashrc files
   lineinfile: dest=/root/.bashrc line='export PATH=$PATH:path-to-mysql/bin' insertafter='EOF' regexp='export PATH=\$PATH:path-to-mysql/bin' state=present
 
-  - name: Source the bashrc file
   shell: source /root/.bashrc

 - name: Start the mysql client
   shell: mysql -e "show databases";

This would work, but had I done it using profile files the mysql -e "show databases" would have given an error.

- name: Adding the path in the Profile files
   lineinfile: dest=/root/.bash_profile line='export PATH=$PATH:{{install_path}}/{{mysql_folder_name}}/bin' insertafter='EOF' regexp='export PATH=\$PATH:{{install_path}}/{{mysql_folder_name}}/bin' state=present

 - name: Source the bash_profile file
   shell: source /root/.bash_profile

 - name: Start the mysql client
   shell: mysql -e "show databases";

This one won't work, if we have all these tasks in the same playbook.