I believe if you're willing to apply the approach to every possible orientation and to negative versions, a good start to image recognition (with good reliability) is to use eigenfaces: http://en.wikipedia.org/wiki/Eigenface
Another idea would be to transform both images into vectors of their components. A good way to do this is to create a vector that operates in x*y dimensions (x being the width of your image and y being the height), with the value for each dimension applying to the (x,y) pixel value. Then run a variant of K-Nearest Neighbours with two categories: match and no match. If it's sufficiently close to the original image it will fit in the match category, if not then it won't.
K Nearest Neighbours(KNN) can be found here, there are other good explanations of it on the web too: http://en.wikipedia.org/wiki/K-nearest_neighbor_algorithm
The benefits of KNN is that the more variants you're comparing to the original image, the more accurate the algorithm becomes. The downside is you need a catalogue of images to train the system first.