In Jelly.core to test a literal string one would use:
<core:when test="${ name == 'ABC' }">
But if I have to check for string "Toy's R Us":
<core:when test="${ name == &quot;Toy's R Us&quot; }">
It would be like this, if the double quotes were allowed inside:
<core:when test="${ name == "Toy's R Us" }">