[python] Logarithmic returns in pandas dataframe

Log returns are simply the natural log of 1 plus the arithmetic return. So how about this?

df['pct_change'] = df.price.pct_change()
df['log_return'] = np.log(1 + df.pct_change)

Even more concise, utilizing Ximix's suggestion:

df['log_return'] = np.log1p(df.price.pct_change())