Therefore, before starting '$ sqlplus' on OS, run the followings:
On Windows
set NLS_LANG=AMERICAN_AMERICA.UTF8
On Unix (Solaris and Linux, centos etc)
export NLS_LANG=AMERICAN_AMERICA.UTF8
It would also be advisable to set env variable in your '.bash_profile' [on start up script]
This is the place where other ORACLE env variables (ORACLE_SID, ORACLE_HOME) are usually set.
just fyi - SQL Developer is good at displaying/handling non-English UTF8 characters.