You'll need to put your current query in subquery as below :
SELECT * FROM (
SELECT DISTINCT
APP_ID,
NAME,
STORAGE_GB,
HISTORY_CREATED,
TO_CHAR(HISTORY_DATE, 'DD.MM.YYYY') AS HISTORY_DATE
FROM HISTORY WHERE
STORAGE_GB IS NOT NULL AND
APP_ID NOT IN (SELECT APP_ID FROM HISTORY WHERE TO_CHAR(HISTORY_DATE, 'DD.MM.YYYY') ='06.02.2009')
ORDER BY STORAGE_GB DESC )
WHERE ROWNUM <= 10
Oracle applies rownum to the result after it has been returned.
You need to filter the result after it has been returned, so a subquery is required. You can also use RANK() function to get Top-N results.
For performance try using NOT EXISTS
in place of NOT IN
. See this for more.