This is a little C program that illustrates how you could use color codes:
#include <stdio.h>
#define KNRM "\x1B[0m"
#define KRED "\x1B[31m"
#define KGRN "\x1B[32m"
#define KYEL "\x1B[33m"
#define KBLU "\x1B[34m"
#define KMAG "\x1B[35m"
#define KCYN "\x1B[36m"
#define KWHT "\x1B[37m"
int main()
{
printf("%sred\n", KRED);
printf("%sgreen\n", KGRN);
printf("%syellow\n", KYEL);
printf("%sblue\n", KBLU);
printf("%smagenta\n", KMAG);
printf("%scyan\n", KCYN);
printf("%swhite\n", KWHT);
printf("%snormal\n", KNRM);
return 0;
}