rake db:migrate:down VERSION=your_migrations's_version_number_here
The version is the numerical prefix on the migration's file name
How to find version:
Your migration files are stored in your rails_root/db/migrate
directory. Find appropriate file up to which you want to rollback and copy the prefix number.
for example
file name: 20140208031131_create_roles.rb
then the version is 20140208031131