Assuming the string is called myStr:
// Strip start and end quotation mark and possible initial comma
myStr=myStr.replace(/^,?'/,'').replace(/'$/,'');
// Split stripping quotations
myArray=myStr.split("','");
Note that if a string can be missing in the list without even having its quotation marks present and you want an empty spot in the corresponding location in the array, you'll need to write the splitting manually for a robust solution.