As mentioned above modern browsers have the The HTMLElement.dataset API.
That API gives you a DOMStringMap, and you can retrieve the list of data-*
attributes simply doing:
var dataset = el.dataset; // as you asked in the question
you can also retrieve a array with the data-
property's key names like
var data = Object.keys(el.dataset);
or map its values by
Object.keys(el.dataset).map(function(key){ return el.dataset[key];});
// or the ES6 way: Object.keys(el.dataset).map(key=>{ return el.dataset[key];});
and like this you can iterate those and use them without the need of filtering between all attributes of the element like we needed to do before.