These suggestions are accurate, but I wanted to add a note. I was stuck simply because I had multiple publishing configurations. I was editing the "Debug - Any CPU" and then deploying the "Debug - x64" configuration. Make sure you are editing and deploying the same configuration. Verify this by clicking the "Settings" tab after you begin publishing and the "Publish Web" dialog pops up. Make sure it matches the configuration you edited. (That's 4 hours of my life I will never get back!)