[html] CSS content property: is it possible to insert HTML instead of Text?

In CSS3 paged media this is possible using position: running() and content: element().

Example from the CSS Generated Content for Paged Media Module draft:

@top-center {
  content: element(heading); 
}

.runner { 
  position: running(heading);
}

.runner can be any element and heading is an arbitrary name for the slot.

EDIT: to clarify, there is basically no browser support so this was mostly meant to be for future reference/in addition to the 'practical answers' given already.

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