As an alternative:
Using CROSS APPLY and VALUES performs this operation quite simply and efficiently with just a single pass of the table (unlike union queries that do one pass for every column)
SELECT
ca.ColName, ca.ColValue
FROM YOurTable
CROSS APPLY (
Values
('ScripName' , ScripName),
('ScripCode' , ScripCode),
('Price' , cast(Price as varchar(50)) )
) as CA (ColName, ColValue)
Personally I find this syntax easier than using unpivot.
NB: You must take care that all source columns are converted into compatible types for the single value column