I found the example RichardTheKiwi quite informative.
Just to offer another approach if you're looking for something like IF EXISTS (SELECT 1 ..) THEN ...
-- what I might write in MSSQL
IF EXISTS (SELECT 1 FROM Table WHERE FieldValue='')
BEGIN
SELECT TableID FROM Table WHERE FieldValue=''
END
ELSE
BEGIN
INSERT INTO TABLE(FieldValue) VALUES('')
SELECT SCOPE_IDENTITY() AS TableID
END
-- rewritten for MySQL
IF (SELECT 1 = 1 FROM Table WHERE FieldValue='') THEN
BEGIN
SELECT TableID FROM Table WHERE FieldValue='';
END;
ELSE
BEGIN
INSERT INTO Table (FieldValue) VALUES('');
SELECT LAST_INSERT_ID() AS TableID;
END;
END IF;