If you like to count duplicates on particular column(s):
len(df['one'])-len(df['one'].drop_duplicates())
If you want to count duplicates on entire dataframe:
len(df)-len(df.drop_duplicates())
Or simply you can use DataFrame.duplicated(subset=None, keep='first'):
df.duplicated(subset='one', keep='first').sum()
where
subset : column label or sequence of labels(by default use all of the columns)
keep : {‘first’, ‘last’, False}, default ‘first’