I'm taking some guesses here, because I don't quite understand what you're asking.
I think that what you want is a count of the number of lines on which the pattern 'echo' appears in the given file.
I've pasted your sample text into a file called 6741967
.
First, grep
finds the matches:
james@Brindle:tmp$grep echo 6741967
echo "Preparing to add a new user..."
echo "1. Add user"
echo "2. Exit"
echo "Enter your choice: "
Second, use wc -l
to count the lines
james@Brindle:tmp$grep echo 6741967 | wc -l
4