@Gadde - your answer was very helpful. Thank you! I needed a "Maps"-like zoom for a div and was able to produce the feel I needed with your post. My criteria included the need to have the click repeat and continue to zoom out/in with each click. Below is my final result.
var currentZoom = 1.0;
$(document).ready(function () {
$('#btn_ZoomIn').click(
function () {
$('#divName').animate({ 'zoom': currentZoom += .1 }, 'slow');
})
$('#btn_ZoomOut').click(
function () {
$('#divName').animate({ 'zoom': currentZoom -= .1 }, 'slow');
})
$('#btn_ZoomReset').click(
function () {
currentZoom = 1.0
$('#divName').animate({ 'zoom': 1 }, 'slow');
})
});