[javascript] How to zoom div content using jquery?

I have a parent <div>. Inside that I place some text and images. Now I need to zoom to a particular portion of that parent <div>. Is it possible?

@Gadde - your answer was very helpful. Thank you! I needed a "Maps"-like zoom for a div and was able to produce the feel I needed with your post. My criteria included the need to have the click repeat and continue to zoom out/in with each click. Below is my final result.

    var currentZoom = 1.0;

    $(document).ready(function () {
        $('#btn_ZoomIn').click(
            function () {
                $('#divName').animate({ 'zoom': currentZoom += .1 }, 'slow');
            })
        $('#btn_ZoomOut').click(
            function () {
                $('#divName').animate({ 'zoom': currentZoom -= .1 }, 'slow');
            })
        $('#btn_ZoomReset').click(
            function () {
                currentZoom = 1.0
                $('#divName').animate({ 'zoom': 1 }, 'slow');
            })
    });

 $('image').animate({ 'zoom': 1}, 400);

Used zoom-master/jquery.zoom.js. The zoom for the image worked perfectly. Here is a link to the page. http://www.jacklmoore.com/zoom/

 <script>
    $(document).ready(function(){
        $('#ex1').zoom();

    });
</script>