Try something like this
jQuery
$('#toggle_icon').toggle(function() {
$('#toggle_icon').text('-');
$('#toggle_text').slideToggle();
}, function() {
$('#toggle_icon').text('+');
$('#toggle_text').slideToggle();
});
HTML
<a href="#" id="toggle_icon">+</a>
<div id="toggle_text" style="display: none">
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s
</div>