data attributes are commonly used for a variety of interactions. Typically via javascript. They do not affect anything regarding site behavior and stand as a convenient method to pass data for whatever purpose needed. Here is an article that may clear things up:
http://ejohn.org/blog/html-5-data-attributes/
You can create a data attribute by prefixing data-
to any standard attribute safe string (alphanumeric with no spaces or special characters). For example, data-id
or in this case data-reactid