[sql] SQL Server : Columns to Rows

well If you have 150 columns then I think that UNPIVOT is not an option. So you could use xml trick

;with CTE1 as (
    select ID, EntityID, (select t.* for xml raw('row'), type) as Data
    from temp1 as t
), CTE2 as (
    select
         C.id, C.EntityID,
         F.C.value('local-name(.)', 'nvarchar(128)') as IndicatorName,
         F.C.value('.', 'nvarchar(max)') as IndicatorValue
    from CTE1 as c
        outer apply c.Data.nodes('row/@*') as F(C)
)
select * from CTE2 where IndicatorName like 'Indicator%'

sql fiddle demo

You could also write dynamic SQL, but I like xml more - for dynamic SQL you have to have permissions to select data directly from table and that's not always an option.

UPDATE
As there a big flame in comments, I think I'll add some pros and cons of xml/dynamic SQL. I'll try to be as objective as I could and not mention elegantness and uglyness. If you got any other pros and cons, edit the answer or write in comments

cons

  • it's not as fast as dynamic SQL, rough tests gave me that xml is about 2.5 times slower that dynamic (it was one query on ~250000 rows table, so this estimate is no way exact). You could compare it yourself if you want, here's sqlfiddle example, on 100000 rows it was 29s (xml) vs 14s (dynamic);
  • may be it could be harder to understand for people not familiar with xpath;

pros

  • it's the same scope as your other queries, and that could be very handy. A few examples come to mind
    • you could query inserted and deleted tables inside your trigger (not possible with dynamic at all);
    • user don't have to have permissions on direct select from table. What I mean is if you have stored procedures layer and user have permissions to run sp, but don't have permissions to query tables directly, you still could use this query inside stored procedure;
    • you could query table variable you have populated in your scope (to pass it inside the dynamic SQL you have to either make it temporary table instead or create type and pass it as a parameter into dynamic SQL;
  • you can do this query inside the function (scalar or table-valued). It's not possible to use dynamic SQL inside the functions;

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