I know this is an old post, but I ran into this same issue with my VMs. Log into the VM and go to Control Panel > System and Security > Windows Firewall > Allowed Apps. Then check all of the boxes next to "File and Printer Sharing" to enable file sharing. This should allow you to ping the VM. The screenshot below is from a 2016 Windows Server but the same method will work on older ones.
~ Answered on 2018-05-22 19:42:51