It is rule of thumb that the first layer in your network should be the same shape as your data. For example our data is 28x28 images, and 28 layers of 28 neurons would be infeasible, so it makes more sense to 'flatten' that 28,28 into a 784x1. Instead of wriitng all the code to handle that ourselves, we add the Flatten() layer at the begining, and when the arrays are loaded into the model later, they'll automatically be flattened for us.