the easiest way would be to create a font out of the SVG using a service like https://icomoon.io/app/#/select or such. upload your SVG, click "generate font", include font files and css into your side and just use and style it like any other text. I always use it like this because it makes styling much easier.
EDIT: As mentioned in the article commented by @CodeMouse92 icon fonts mess up screen readers (and are possibly bad for SEO). So rather stick to the SVGs.