In my case running Yosemite in VMWare Workstation 10.0.5 I had to:
1) Set kext to dev mode (might not be needed anymore .... try first without it)
sudo nvram boot-args="kext-dev-mode=1"
Then reboot (power down VM) for step 2) below.
Details here: http://www.csell.net/2014/09/03/VTNX_Not_Enabled/
2) Add vhv.enable = "TRUE" to my VMX file and restart the VM
Details discussed here: https://communities.vmware.com/thread/416997?start=15&tstart=0
3) Install HAXM 1.1.1 as discussed above from the Intel 's site
(would love to post more links -> but have limit for 2 -> so vote for me so next time you will gert more .. :-))