@Ian Nelson: I'm wondering if others see the problem there.
Let's say you have split fields. That's 70 characters total, 35 for first name and 35 for last name. However, if you have one field, you neglect the space that separates first and last names, short changing you by 1 character. Sure, it's "only" one character, but that could make the difference between someone entering their full name and someone not. Therefore, I would change that suggestion to "35 characters for each of Given Name and Family Name, or 71 characters for a single field to hold the Full Name".