I wrote a personal Bash library and scripting framework that uses GNU shtool to do a rather accurate platform detection.
GNU shtool is a very portable set of scripts that contains, among other useful things, the 'shtool platform' command. Here is the output of:
shtool platform -v -F "%sc (%ac) %st (%at) %sp (%ap)"
on a few different machines:
Mac OS X Leopard:
4.4BSD/Mach3.0 (iX86) Apple Darwin 9.6.0 (i386) Apple Mac OS X 10.5.6 (iX86)
Ubuntu Jaunty server:
LSB (iX86) GNU/Linux 2.9/2.6 (i686) Ubuntu 9.04 (iX86)
Debian Lenny:
LSB (iX86) GNU/Linux 2.7/2.6 (i686) Debian GNU/Linux 5.0 (iX86)
This produces pretty satisfactory results, as you can see. GNU shtool is a little slow, so I actually store and update the platform identification in a file on the system that my scripts call. It's my framework, so that works for me, but your mileage may vary.
Now, you'll have to find a way to package shtool with your scripts, but it's not a hard exercise. You can always fall back on uname output, also.
EDIT:
I missed the post by Teddy about config.guess
(somehow). These are very similar scripts, but not the same. I personally use shtool for other uses as well, and it has been working quite well for me.