Sun's java 1.4 has the following arguments to control memory size:
-Xmsn Specify the initial size, in bytes, of the memory allocation pool. This value must be a multiple of 1024 greater than 1MB. Append the letter k or K to indicate kilobytes, or m or M to indicate megabytes. The default value is 2MB. Examples:
-Xms6291456 -Xms6144k -Xms6m
-Xmxn Specify the maximum size, in bytes, of the memory allocation pool. This value must a multiple of 1024 greater than 2MB. Append the letter k or K to indicate kilobytes, or m or M to indicate megabytes. The default value is 64MB. Examples:
-Xmx83886080 -Xmx81920k -Xmx80m
http://java.sun.com/j2se/1.4.2/docs/tooldocs/windows/java.html
Java 5 and 6 have some more. See http://java.sun.com/javase/technologies/hotspot/vmoptions.jsp