Try this: Pick a random name "Lastname, Firstname" and look it up in your phonebook.
1st time: start at the beginning of the book, reading names until you find it, or else find the place where it would have occurred alphabetically and note that it isn't there.
2nd time: Open the book at the half way point and look at the page. Ask yourself, should this person be to the left or to the right. Whichever one it is, take that 1/2 and find the middle of it. Repeat this procedure until you find the page where the entry should be and then either apply the same process to columns, or just search linearly along the names on the page as before.
Time both methods and report back!
[also consider what approach is better if all you have is a list of names, not sorted...]