REVISED - please see Andrew_1510's answer below, as IPython has been updated.
...
It was a bit hard figure out how to get there from a dusty bug report, but:
It ships with IPython now!
import ipy_autoreload
%autoreload 2
%aimport your_mod
# %autoreload? for help
... then every time you call your_mod.dwim()
, it'll pick up the latest version.