In my experience, if the form is just a "contact" form you don't need special measures. Spam get decently filtered by webmail services (you can track webform requests via server-scripts to see what effectively reach your email, of course I assume you have a good webmail service :D)
Btw I'm trying not to rely on sessions for this (like, counting how many times a button is clicked to prevent overloads).
I don't think that's good, Indeed what I want to achieve is receiving emails from users that do some particular action because those are the users I'm interested in (for example users that looked at "CV" page and used the proper contact form). So if the user do something I want, I start tracking its session and set a cookie (I always set session cookie, but when I don't start a session it is just a fake cookie made to believe the user has a session). If the user do something unwanted I don't bother keeping a session for him so no overload etc.
Also It would be nice for me that advertising services offer some kind of api(maybe that already exists) to see if the user "looked at the ad", it is likely that users looking at ads are real users, but if they are not real well at least you get 1 view anyway so nothing loss. (and trust me, ads controls are more sophisticated than anything you can do alone)