[html] How can I escape a single quote?

use javascript inbuild functions escape and unescape

for example

var escapedData = escape("hel'lo");   
output = "%27hel%27lo%27" which can be used in the attribute.

again to read the value from the attr

var unescapedData = unescape("%27hel%27lo%27")
output = "'hel'lo'"

This will be helpful if you have huge json stringify data to be used in the attribute