[html] Can an Option in a Select tag carry multiple values?

I did this by using data attributes. Is a lot cleaner than other methods attempting to explode etc.

HTML

<select class="example">
    <option value="1" data-value="A">One</option>
    <option value="2" data-value="B">Two</option>
    <option value="3" data-value="C">Three</option>
    <option value="4" data-value="D">Four</option>
</select>

JS

$('select.example').change(function() {

    var other_val = $('select.example option[value="' + $(this).val() + '"]').data('value');

    console.log(other_val);

});