The memset function is designed to be flexible and simple, even at the expense of speed. In many implementations, it is a simple while loop that copies the specified value one byte at a time over the given number of bytes. If you are wanting a faster memset (or memcpy, memmove, etc), it is almost always possible to code one up yourself.
The simplest customization would be to do single-byte "set" operations until the destination address is 32- or 64-bit aligned (whatever matches your chip's architecture) and then start copying a full CPU register at a time. You may have to do a couple of single-byte "set" operations at the end if your range doesn't end on an aligned address.
Depending on your particular CPU, you might also have some streaming SIMD instructions that can help you out. These will typically work better on aligned addresses, so the above technique for using aligned addresses can be useful here as well.
For zeroing out large sections of memory, you may also see a speed boost by splitting the range into sections and processing each section in parallel (where number of sections is the same as your number or cores/hardware threads).
Most importantly, there's no way to tell if any of this will help unless you try it. At a minimum, take a look at what your compiler emits for each case. See what other compilers emit for their standard 'memset' as well (their implementation might be more efficient than your compiler's).