Note: No, this isn't true. At some point there was a comment on this answer from Dan Piponi himself saying that the cause and effect here was exactly the opposite, that he wrote his article in response to James Iry's quip. But it seems to have been removed, perhaps by some compulsive tidier.
Below is my original answer.
It's quite possible that Iry had read From Monoids to Monads, a post in which Dan Piponi (sigfpe) derives monads from monoids in Haskell, with much discussion of category theory and explicit mention of "the category of endofunctors on Hask" . In any case, anyone who wonders what it means for a monad to be a monoid in the category of endofunctors might benefit from reading this derivation.